Vision, mission, values, objectives and SWOT

VISION

The vision of a company defines what is expected in the future (three or more years), it also presents the scope, growth and the effective recognition of the company.
Represents a set of general ideas that frame what a company wants and expects, in addition to pointing the way for establishing the direction for achieving the expected development of the organization.

MISSION

The mission presents detailed objectives to guide the company or organization. Answer the question what is supposed to make the organization? ". It is also the basis for all important decisions it takes the management team, inspires and motivates all those interested in the future of the company.

VALUES

The values of the business are the most important pillars of any organization. With them, a business is defined, because the values of an organization are the values of its members and especially their leaders.

OBJECTIVES

The objectives need to be phased in a gradual order of importance, relevance or priority in a hierarchy of objectives, depending on their relative contribution to the organization as a whole. Each organization has implicitly or explicitly, their hierarchy of goals.

SWOT

It is a tool used to analyze the competitive position of an organization. Its main function is to detect relationships between the variables most important in designing appropriate strategies on the basis of analysis of internal and external environment that is inherent in every organization. Identify the strengths, threats, weaknesses and opportunities in a common activity of business.